When I first sat to write this book I knew two main things about business: Marketing & Finance. These two are well known in all Academic circles and are very popular on media outlets as TV and Newspapers. From my point of view, the added value in this book is the discussion of two relatively new topics: Supply Chain Management & Sustainability. These two are much less known in the Academic community and are generally less discussed. Readers who find these topics important and innovative, should regard this book as a useful information resource and expand their knowledge.