Sustainable Product Development or Marketing Hype?


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This study explores consumer's attitudes and behaviour to the concept of sustainability within products in the bathroom industry. Scrutinising these against the actual product development and marketing which is pushing these products as green consumables. ‘The possibility that sustainable development may not actually be achievable in any practical sense does not, however, make it any less important' (Walker, 2006). Even if this is true huge steps forward in sustainability can be made within the bathroom industry.

Product Specifications
SKU :COC29175
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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