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Switching intentions of Islamic banking customers

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

relations result in customer loyalty. However, making these relationships successful in achieving this aim is difficult. Liberalization efforts by the Malaysian government has allowed for foreign equity participation for Islamic banking and Islamic insurance, making competition among banks in Malaysia offering Islamic banking services more intense. The primary objective of this study is to examine how corporate image, service quality, and customer perceived value affect relationship quality and subsequently switching intention among Islamic banking customers in a dual banking environment.Therefore, a framework was developed to examine in a single model the relationship between relationship quality and switching intention among Islamic banking customers in Malaysia. Structural equation modeling was conducted to test all hypotheses in the study. Findings of this study show perceived value to be highly associated with relationship quality while corporate image and service quality did not influence relationship quality.

Product Specifications
SKU :COC67142
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
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