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SWOT Analysis on Farmer's Market (Uzhavar Santhai)

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This research work aims to assess the institutional parameters in the smooth running of farmer's market. The study also reflects the relationship between training needs with the socio-personal characteristics of farming community. Training needs of farmers and a new model for effective functioning of farmer's market was developed as a part of this study. A sample size of 120 farmers of Anna Nagar Farmer's Market were the respondents of this study. Arithmetic mean, Percentage analysis, Multiple regression, Garrette ranking method and Path analysis were used to analyze the collected data. The findings of this study will assist policy makers and think tanks to develop appropriate strategies for effective functioning of farmer's market. The training need areas identified, strength, weakness and opportunity explored in association with threat factors will assist in effective agricultural marketing of farmers produce thereby assuring prosperity through effective sale of agricultural produce without middle men or commission agents. The study will assist in developing institutional linkages and offer a platform for the farming community to reap a larger share in consumer rupee.

Product Specifications
SKU :COC78336
AuthorRaj Pravin T.
LanguageEnglish
BindingPaperback
Number of Pages120
Publishing Year2014-12-09T00:00:00.000
ISBN9783659648397
Edition1 st
Book TypeAgriculture & farming
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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