This modern book ‘Talking Journalism, Media, & Mass Communication,’ is loaded with research essays by Journalism & Communication graduate students. It has 6 chapters on: internet, reality TV, radio talk-shows and public debates, broadcasting media and popular culture, public broadcasting & the public sphere. Programming, advertising, new media, and traditional broadcasting issues are discussed by groups of graduate students from a leading African University’s Journalism and Mass Communication designated centres of excellence as recommended by UNESCO. The chapters are academic essays with sub-titles on: title, authors, abstract, introduction, discussion, conclusion, & References. The book is good for PRs, field work, advocacy, CSOs, communicators, students, references, managers, & policy makers. The chapters are: Chapter 1: The Internet & The Traditional Broadcast Media; Chapter 2: The Reality TV & the Traditional Broadcasting; Chapter 3: Broadcasting, Pop Culture, Cultural Imperialism; Chapter 4: Talk Radio in Political Transition in Uganda; Chapter 5:A Review of the Broadcast Media & the Public Sphere; & Chapter 6:The Relevance of Traditional Broadcasting Terms today.