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Teacher Organization Representation Vs. National Newspaper Portrayal


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  • Product Description

This study is a critical content analysis interpreting how the policy-related actions of the National Education Association and the American Federation of Teachers are portrayed in the national newspaper discourse and how these portrayals compare/contrast with the way in which the two teacher organizations would like for their policy-related actions to be portrayed, as evidenced by each organization’s news releases. This analysis concludes that the National Education Association more often receives a negative portrayal in the national newspaper discourse than the American Federation of Teachers, and links this difference to numerous advantages, demonstrated by the AFT, in communicating its policy-related actions. This study concludes that both organizations, but particularly the National Education Association, would benefit from changes to the way in which they present their policy-related actions, so that each teacher organization may more effectively counter negative media portrayals.

Product Specifications
SKU :COC66007
AuthorJason T. Hilton
Number of Pages192
Publishing Year2013-08-21T00:00:00.000
Edition1 st
Book TypeOrganization & management of education
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00