This book is a research work about teachers'' and students'' attitudes towards instruction through plasma TV. The study focuses on Ethiopian high schools, but other nations planning to use TV in schools can also learn a lot about the parameters that have to be taken in to consideration for the efficient use of televised lessons in schools. To address complex and interdependent problems in schools, Ethiopia has launched a new satellite TV programs. Generally speaking this new start with its sound and promising features is expected to alleviate the age long problems in education. However, the mere integration of televised lessons may not bring the desired effect fully; hence, in this study an attempt was made to explore one of the factors that have great impact on the successful diffusion of innovatory ideas- user attitude.