This work presents an effort on quality improvement in the existing multimedia services. It is identified that the multimedia services are more sensitive on certain parameters which significantly degrade the service quality in the target domain. The issues related to the multimedia services are discussed and ways presented to maximize the end-user satisfaction in a focused environment. The effects of context reasoning in the evolutionary multimedia applications are observed and a novel context reasoning scheme based on AHP is proposed to utilize the processing power. Further, we study the impact of content management in context aware application like IPTV and VoD. Moreover, this study analyze the resource management for such services. Finally, the security issues are observed for such wireless networks which communicate the user context.