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Television and Film-Scripted Toys: A Study in Play


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

Children are inundated with popular character images that span across films, television shows, the Internet, clothes, lunchboxes, and toys. At the same time, parents and educators are urged to maintain an anxious distinction between “educational” toys and mass-marketed toys. This book reports on a study that integrates education and communication perspectives, examining the mechanisms of both pretend play and children''s consumer culture. When children pretend play, they communicate - through enactment and storytelling - narratives and motifs from a variety of cultural sources. The study focuses on one narrative template: the promotional character toy, that is, replica models of characters seen in television and films. It explores the complex and often less discernable ways children use play to emulate or alter the roles they are offered through these toys.

Product Specifications
SKU :COC21310
AuthorSandra Chang-Kredl
Number of Pages72
Publishing Year2010-05-10T00:00:00.000
Edition1 st
Book TypePre-school & kindergarten
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00
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