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The adoption of mobile banking among young consumers in Germany


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description

Mobile phones have become one of the most popular technological innovations with a penetration rate in Europe higher than 100%. Consumers can now conduct their banking transactions via mobile phones. However, although mobile banking services are widely available, research suggests that young consumers in Germany may not adopt these services. Thus, there is a need to better understand the acceptance of mobile banking from their perspective. Based on the technology acceptance model (TAM) and innovation diffusion theory (IDT), this dissertation develops and tests an integrated model for predicting consumers'' intention to adopt mobile banking. Data was collected from 155 consumers aged between 18 and 35 in Germany. In general, males, people who use smart phones, those who have already used mobile services, and those who are already online banking users, exhibited a more positive intention to use mobile banking than others.

Product Specifications
SKU :COC43367
AuthorAlexander Moll
Number of Pages120
Publishing Year2010-12-24T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00