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The bear, the bull and the types of sentiment


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Recent financial crises exposed irrational behaviour of market players. The attempt to understand and analyze this behaviour led to a wealth of research. The irrational behaviour and role of emotions were described as investor sentiment. Over the years the research of sentiment produced a number of investor sentiment definitions, theories and proxies to measure the sentiment. Unfortunately, there is no agreed-upon definition or theoretical framework of sentiment. This book, therefore, proposes a conceptual model for the investor sentiment literature. On the basis of similarities and differences in the literature this book sub-divides it into microsentiment and macrosentiment literature. This study should be especially useful for researchers and students who want to understand the patterns in the sentiment literature and arguments of key researchers in the field. The risk management professionals can use the proposed model of sentiment as a framework to identify and classify various sources of sentiment risks corresponding to different types of sentiment. These risks are illustrated by using Harvard Business School case-studies of companies such as Intel, AOL, or Shell.

Product Specifications
SKU :COC69460
AuthorLadislav Simko
Number of Pages112
Publishing Year2011-03-03T00:00:00.000
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00