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The Business of Corporate Government Affairs in China

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description
 
Revision with unchanged content. China has attracted the attention of numerous companies as the second largest market in the world. With an authoritarian political system and socialist market economy, the Chinese government practices strong intervention on business operations. At the same time, China?s ongoing structural transformation that fosters its economic reforms places increasing influence of business, both domestic and foreign, on national policy. These both force firms to pay greater attention to their relationships with the Chinese government - at all levels. In this timely work, Yi-Ru Regina Chen examines how 25 multinational corporations (MNCs) in China implement government affairs activities as a managerial strategy for achieving competitive advantage from an integrated perspective of public relations and political economy. The work documents the MNCs? strategies, tools, and organizing for government affairs activities, roles of government affairs managers, and factors shaping their management. These findings have significant implications for the conceptualization of corporate lobbying/public affairs and government relations in China?s political economy. This book is addressed to students and academics in public relations, business and management, communication, public affairs, and policy, as well as CEOs, association executives, lobbyists, business managers, and government officials.
Product Specifications
SKU :COC12431
AuthorYi-Ru Regina Chen
LanguageEnglish
BindingPaperback
Number of Pages528
Publishing Year8/21/2012
ISBN978-3639454130
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-17 00:00:00