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The choice of entry mode depending on the environmental factors


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Choosing a good strategy before entering into a foreign country is really demanding as the strategy’s choice will affect positively or negatively firm’s performance. Thus, a correct choice of the entry strategy plays a key role for companies’ expansion. Theoretical frameworks and the analysis of the industry are not enough for a firm while it is deciding its entry mode into a foreign market. The key success factor to determine the right entry strategy lies on a structure based on three perspectives: industry based competition, firm specific resources and capabilities and institutional conditions and transitions. The main objective of this project is to explain the elements that influence the decision makers on their final choice for the entry strategy for markets overseas, highlighting the importance of a correct analysis of the right factors before taking action.

Product Specifications
SKU :COC71676
AuthorAndrea Tundo
Number of Pages144
Publishing Year2011-12-22T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00