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The Competitive Advantages In Private Higher Education

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This study attempts to examine the relationship between service quality and students’ satisfaction and determining the competitive advantage dimensions that contribute most to the students’ satisfaction in a private higher education institution in Malaysia. To determine the relationship between service quality and students’ satisfaction, Michael Porter’s theory of competitive advantage was used to analyse the research questions. Through this method, the service quality was examined through three generic strategies of the competitive advantage theory, such as cost leadership, differentiation and focus. The study reveals that there were correlations between service quality and students’ satisfaction. The students were satisfied with the environment and service differentiation strategy used by the institution to enhance its service quality.

Product Specifications
SKU :COC71540
AuthorShankar Chelliah,Sonia Nanthenny Kanapathy and Jayaraman Munusamy
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year2011-08-31T00:00:00.000
ISBN978-3845474595
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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