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The Consumption of Culture, The Culture of Consumption


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
What features does the modern cultural consumer have? What culture of consumption is he/she concerned with? What are the relevant determining factors in his/her choice to consume? What is the role of management and organizations in society, especially in terms of production, consumption? Dr Vecco presents a collection of contributions focusing on the state-of-the-art research into cultural consumption and cultural markets, which are destined to play a significant role in our society as they become more and more immaterial and knowledge-based. She also deals with related social and economic behaviour. An extensive analysis, from an interdisciplinary point of view, contributes to questioning and constructing the material conditions and meanings of the consumption of culture. The book is structured in two main sections: economics and marketing, and sociology. Some information is in the form of surveys; other data and ideas are aimed at building models of market behaviour. Several case studies complete the work.
Product Specifications
SKU :COC12300
AuthorVecco Marilena
Number of Pages268
Publishing Year1/24/2012
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-17 00:00:00