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The cultural influence on international business


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description

Doing Business globally entails managing culture across borders. An effective management of culture across borders entails success, while ineffective management leads to failure. While reading this book, you will understand why the Giant retailer-Walmart-has failed to perform successfully in certain markets, and you will grasp the fatal mistakes that leads to its failure. Ultimately, the reader of this book will understand the influence of culture on international business

Product Specifications
SKU :COC59925
AuthorMostafa Elmarzouki
Number of Pages64
Publishing Year09.02.2014
Edition1 st
Book TypeLaw
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00