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THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

This book explains whether mobile phone features, design, quality, style and price affect the selection of mobile phones by mobile phone users. A quantitative method was deployed where a total of 120 respondents were interviewed through the survey questionnaires in the city of Petaling Jaya, Shah Alam and Rawang in the State of Selangor, Malaysia. A Multiple Regression Analysis was conducted and the finding shows that mobile phone features, design, style and price affect selection of mobile phones except the quality of the mobile phone. The result shows implications for mobile phone companies and their marketing managers. This study can be a reasonably good guide and reference for mobile phone manufacturers when developing new models of phones and bringing them into the market.

Product Specifications
SKU :COC38745
AuthorJayaraman Munusamy,Cheam Tat Lim and Shankar Chelliah
LanguageEnglish
BindingPaperback
Number of Pages64
Publishing Year7/20/2010
ISBN978-3838388854
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00