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The Effect of Extrinsic Determinants on Consumer Evaluation


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This study will develop and test a conceptual model of extrinsic determinants of consumer evaluation on purchase intention for local and imported home appliances in a selected Iranian market. In addition, the effects of ethnocentrism, sales promotion, and word-of-mouth will be investigated. This research is supposed to provide insights for local, foreign brand owners and researchers who are concerned about customers’ attitude and evaluation toward local and foreign home appliances.

Product Specifications
SKU :COC64638
AuthorAfrouz Mazaheri Tehrani
Number of Pages136
Publishing Year2013-08-02T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00