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The Effect of Globalisation on the Malaysian Film Production Industry


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The study examines the effect of globalisation on the Malaysian film production industry. The study employs a qualitative study approach that collects and employs the analysis of qualitative data. Multiple sources of data collection methods were used to enable data triangulation at the data analysis stage, thereby increasing the quality of the study. At present, although the film production industry does not play a significant role in the development of the country, the government’s efforts to spur its growth are quite visible. This study illustrates the possibility, and even the necessity, for the film production industry to play an important role in the development of developing countries’ economies. Interestingly, the globalisation of the film industry has created new avenues for the industry to develop and, ultimately, potentially contribute to the economy in terms of income generation and employment creation. The findings of this study show that globalisation alone cannot explain certain phenomena but are mediated by factors internal to the industry.

Product Specifications
SKU :COC15303
AuthorHerwina Rosnan
Number of Pages232
Publishing Year2/23/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00