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The Effect of Nonverbal Communication on Service Encounter Evaluation

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 
The purpose of the study in this book is to investigate the effect of the service providers? non-verbal communication on the customers? evaluation of the service encounter in private Egyptian hospitals. Furthermore, the customers? response to different elements of the service delivery in private Egyptian hospitals has been evaluated. Finally the importance of the effect of personal characteristics on the overall evaluation of the service encounter in private Egyptian hospitals was examined.?? Qualitative and quantitative methods were applied. The in-depth interviews examined the nature of the patients? check-in & check-out service process inside private Egyptian hospitals, inspected the nature of services delivered inside private Egyptian hospitals and identified which services have the highest employees/patients contact ratio inside private Egyptian hospitals. As for the quantitative method three hundred and fifty questionnaires were administered to patients of two Hospitals from each district in Cairo and seven hospitals from Alexandria.?? The results of the study lead to the conclusion that nonverbal communication has a strong positive effect on the service encounter.
Product Specifications
SKU :COC12766
AuthorNihal Ayad
LanguageEnglish
BindingPaperback
Number of Pages152
Publishing Year10/03/12
ISBN978-3659263798
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-17 00:00:00