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The Effect of Option Attachment on Undesirable Services


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Have you ever experienced that choosing felt like losing? Our common sense tells us to consider options closely when buying a product. Nevertheless, we all experienced feelings of discomfort as soon as we have chosen one alternative over others. This effect is called option attachment: by extensively elaborating on different options, consumers will be less satisfied with their chosen option afterwards. However, only desirable product options are examined regarding the theory of option attachment. Undesirable options, services and the role of personal involvement were never investigated, until now. The current research, addressed in this book, examines the effect of option attachment on services, in an undesirable context and takes the role of personal involvement into account. The examined theory en presented research contribute mostly to the field of consumer behavior. Marketing professionals, students, professors, marketing managers and anyone else who is interested in the role of option attachment on undesirable services, may find this book useful and a gain for their knowledge in the field of consumer behavior.

Product Specifications
SKU :COC71232
AuthorNigel Venrooij
Number of Pages72
Publishing Year2011-08-24T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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