In an increasingly competitive environment, introducing and creating a brand image in the minds of distinct consumer groups is considered as one the main organizational and marketing missions of every company. Identifying the characteristics of consumer groups is a requirement for market segmentation and has priority over identifying the appropriate characteristics of a brand or product. By understanding consumers, companies can predict their needs and demands to some extent. Identifying consumers’ characteristics helps the companies to reach an adequate understanding of their purchase decision-making process, attribute the characteristics of their brands of interest to their mental and behavioral traits, and identify different consumer groups.
|Number of Pages||68|
|Book Type||Business & management|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-07-08 00:00:00|