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The Effect of Personality Traits on the Bank's Customer


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

In an increasingly competitive environment, introducing and creating a brand image in the minds of distinct consumer groups is considered as one the main organizational and marketing missions of every company. Identifying the characteristics of consumer groups is a requirement for market segmentation and has priority over identifying the appropriate characteristics of a brand or product. By understanding consumers, companies can predict their needs and demands to some extent. Identifying consumers’ characteristics helps the companies to reach an adequate understanding of their purchase decision-making process, attribute the characteristics of their brands of interest to their mental and behavioral traits, and identify different consumer groups.

Product Specifications
SKU :COC64833
AuthorHossein Miladian
Number of Pages68
Publishing Year2013-03-16T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00