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The effect of Social Media on Relationship Marketing

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The goal of this study is to test what effects positive word of mouth has on relationship management. The relationship between customers and organizations has become a very popular topic recently. However the existing literature doesn’t include anything related to the upcoming phenomenon ‘social network sites’. There is not much research about the effects and value of these social networks in the whole CRM process. This study will try to close the gap or make start for further research. Through an online survey, there will be tested what effects positive word of mouth through social media has on the variables of relationship management and whether this effect has any further positive influences.

Product Specifications
SKU :COC15189
AuthorTimo de Wit
LanguageEnglish
BindingPaperback
Number of Pages64
Publishing Year2012-11-06T00:00:00.000
ISBN978-3659139260
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00