- Product Description
This book investigates the effectiveness of ‘green’ commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change – information that is vital to ‘green’ campaigns promoting sustainability and environmental protection.
|Number of Pages||140|
|Country of Manufacture||India|
|Product Brand||LAP LAMBERT Academic Publishing|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-07-28 00:00:00|