The Effectiveness of Green Commercials: Influencing Behavioral Change


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  • Product Description

This book investigates the effectiveness of ‘green’ commercials through evaluating and identifying which communication methods in the commercial influenced behavioral change; as well as analyzing how social norms influenced behavioral change. The findings in this book demonstrate which methods of marketing and communication techniques are more effective in promoting environmental behavioral change – information that is vital to ‘green’ campaigns promoting sustainability and environmental protection.

Product Specifications
SKU :COC21064
AuthorAshley Sitar
Number of Pages140
Publishing Year2012-07-05T00:00:00.000
Edition1 st
Book TypeLaw
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00
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