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THE EFFECTIVENESS OF ONLINE CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

This book will provide an understanding of Customer Relationship Management (CRM), how it can improve the satisfaction among customers through online mechanism. Availability of internet have helped the companies to think like customers, firms can deliver customized information directed to the customers and applications at a relatively low cost, they can provide facilities to the customers to carry out broad set of activities e.g. paying bills online, ask for questions and even complain at any time. CRM is a useful tool in terms of identifying the right customer groups and for helping to decide which customers to jettison and CRM is needed to retain these loyal groups of customer before they shift to competitors.

Product Specifications
SKU :COC38751
AuthorJayaraman Munusamy,Puvaneswary Silvarajoo and Shankar Chelliah
LanguageEnglish
BindingPaperback
Number of Pages68
Publishing Year8/23/2010
ISBN978-3838396965
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00