The Effects of Self-Referencing on Mood and Information Processing

The Effects of Self-Referencing on Mood and Information Processing


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Research in the area of attitude change has demonstrated that people can process a persuasive message in a systematic or heuristic manner (Chaiken, 1980). In relation to mood, it has been shown that positive mood increases heuristic processing, whereas negative mood increases systematic processing. In the current study, we were interested in examining one factor that may increase happy people’s ability or desire to systematically process a persuasive message, self- referencing. Self-referencing occurs when information is processed by relating it to oneself or one’s personal experience. After a happy, neutral, or sad mood was induced, participants were exposed to a message with either self-referencing or no self-referencing in the content. Participants’ attitude change toward the message was then assessed. Results showed that happy participants systematically processed only when the message was self-referencing, supporting our predictions. Results suggest that self-referencing has a considerable influence on mood and information processing and can serve as a motivational factor that increases happy people’s desire to systematically process a persuasive message.

Product Specifications
SKU :COC35514
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31
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