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The Essence of Advertising Management—An Indian Perspective


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Good Advertising is not to say anything to sell everything, but to say everything to sell something worthwhile. The growth of Advertising in any country is directly linked to the level of business activity in that country. The size of the advertising industry is considered as the indicator of the living standard of the country. In India the growth of the advertising industry has seen a phenomenal growth in the 21st century. Every company big or small feels the need to present itself to its customers as the level of competition is cut throat and no company can rest assured that it is good enough not to advertise. Companies ranging from large Global players to small local retailers are increasingly relying on advertising and other promotional strategies to help sell their products and services. Almost everyday millions of us in India watch television and see in newspapers and magazines famous personalities promoting brands of diverse nature. Therefore the need to understand the dynamics of this robust industry is immense and there arises the need of this book.

Product Specifications
SKU :COC64610
AuthorSarmistha Sarma
Number of Pages252
Publishing Year2013-04-24T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00