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The forbidden marketing


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Implementation of the European Lotteries Responsible Gaming Standards represents a very important step in the process of growth and development of one lottery. This book represents an exploratory based qualitative research study whose aim is to analyse the characteristics and the basic requirements of these standards in order to provide the answers to some of the following questions: Why are RGS important for one lottery? Which potential benefits can one lottery expect from the implementation of the RGS? Which potential difficulties can one lottery expect from the implementation of the RGS? Can one lottery reduce the potential negative effects of the RGS with the applicable marketing solutions from the industries of tobacco and alcohol beverages? This research is consisted out of the analysis of actual strategies of marketing of the industries of tobacco and alcohol beverages, and the analysis of experiences and know-how of lotteries from the region of Balkans. Summary of findings of this research is mutually combined and presented in the form of a model of marketing which is designed to aid the lotteries in reduction of all potential negative effects of the RGS.

Product Specifications
SKU :COC55364
AuthorDžanin Uzunović
Number of Pages120
Publishing Year2014-04-22T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00