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  • Product Description
 

Background: Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process (Grönroos 2002). Price is still key, but since producers are already pushing their costs to the limit, what Chris Anderson (www.wired.com) calls the “race to the bottom” they have to compete in other manners, meaning they have to dive deeper than lowest of prices. However these free goods and services must have a value even though they do not have a price tag attached. There are two ways to look at value; the altruistic and the normal one. The latter induces the normal supply-demand ratio, where demand increases so does price, and vice versa. The first one however is defined as the unselfish way to concern for others, or more simply, the opposite of selfishness (www.ne.se). If translated it means that people or companies actually can give things away for free, without the intention of making an economic profit. Thus our study looks whether or not a value measure outside the economic monetary one is needed.

Product Specifications
SKU :COC69585
AuthorDenum Abeysekera and Catrin Davidson
LanguageEnglish
BindingPaperback
Number of Pages72
Publishing Year2011-05-31T00:00:00.000
ISBN978-3844381283
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00