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"The image of the Netherlands as a holiday destination"


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  • Product Description

The Turkish community in the Netherlands is the largest group of non-western immigrants living in the Netherlands. The country of origin is still the most favourite holiday destination of the Turkish immigrants, but there is a clear turning point visible. Especially the second generation Turkish immigrants resemble more and more the native Dutch and spend their holidays less in the country of origin and form therefore an interesting new target group for the tourism industry. However, research indicates that the Netherlands as a holiday destination among the Turkish immigrants is not very popular. As more and more areas of the world are developed for tourism, the destination choices available to consumers continue to expand. In this case, to be successfully promoted in a targeted market, a country must be favorably differentiated from its competition and has to have a strong image to be positioned in the mind of the people. Against this backdrop, the aim of this dissertation was to determine what the second generation Turkish immigrants think of the Netherlands as a holiday destination. For this purpose, a combination of qualitative and quantitative research was conducted.

Product Specifications
SKU :COC69930
AuthorCarmen van Kruisbergen
Number of Pages148
Publishing Year2011-10-05T00:00:00.000
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00