The book shows how press advertisements in Poland, Great Britain and Russia depict women. It answers the questions where the woman’s body is presented in advertising more often, where she appears as an independent person, or in the role of wife and mother. It indicates what are the differences in image of women in these countries. The work describes as well the situation of women in Poland, Great Britain and Russia. It shows the cultural stereotypes in these countries and the distinction between man and woman in the consumption.