The Impact of Communication Avenues on Brand Attitude

 

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  • Product Description
 
The topics discussed in this book will provide a comprehensive detail on the cellular telecom sector in Bangladesh. At present the cellular telecom sector is booming. A number of reputed companies are providing quality services to the subscribers that eventually created a huge competition. The telecom sector in Bangladesh is becoming extremely competitive with the entrance of new privatized cellular telecom companies.Hence the current study investigates the relationship between uncontrolled communications (i.e. word-of-mouth and non-paid publicity), controlled communications (i.e. advertising and promotion) and brand name on brand attitude in the context of cellular telecom sector Bangladesh.
Product Specifications
SKU :COC5609
AuthorJubayer Ahmed
BindingPaperback
Number of Pages96
Publishing Year04/09/15
ISBN9.78E+12
Edition1st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece (Paperback)
Product First Available On ClickOnCare.com2015-06-24 00:00:00
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