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The Impact of Economic Condition on Consumer Buying Behaviour


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Case Study of PT. Mercedes-Benz Indonesia. This book examines the consumer behaviour of Mercedes-Benz sedans before and during the global financial crisis hit the automotive industry in Indonesia. Run Chart and paired sample t-test are used to identify any statistically significant patterns in the behaviour. Surprisingly, even though global financial crisis emerges and the purchasing power is declining, sales of Mercedes-Benz sedans increase

Product Specifications
SKU :COC75048
AuthorJason Nurjadi
Number of Pages128
Publishing Year2014-11-21T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00