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The Impact of Media Selection on Organizational Communication


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  • Product Description

This dissertatin examines how messages are communicated throughout an organization using cutting-edge research techniques to simulate a large number of different organizations. Most organizational communications literature focuses on communications between individuals within an organization, without addressing how information moves throughout the organization as a whole. This dissertation focuses on communications at the organizational level by examining how a key communications theory, information richness theory, scales up to the organizational level from the individual level. The dissertation was written in a public affairs program, and some of the text and examples are focused in that direction, but the insights and the fundamental research has value to any manager of medium or large organizations who is trying to grasp how to keep their entire organization moving in the same direction or a student of these organizations.

Product Specifications
SKU :COC80885
AuthorEric Metcalf
Number of Pages148
Publishing Year2011-10-07T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00