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The impact of organizational crisis communication on reputation repair

The impact of organizational crisis communication on reputation repair

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This book investigates how organizations in crisis should communicate in order to minimize or restore reputational damage. A number of experimental studies examine the impact of three dimensions of crisis communication, namely the content, timing and framing. The content of crisis communication involves the degree of responsibility that an organization takes for a crisis. Organizations can for instance fully reject responsibility by means of denial or take responsibility by apologizing. The timing of crisis communication relates to whether an organization in crisis choses to self-disclose incriminating information or waits for a third party to disclose the events before offering a response. Finally, the framing that was investigated in this book refers to rational crisis communication on the one hand and emotional crisis communication on the other hand. Can spokespersons of an organization in crisis express their genuine emotions or should they remain as rational as possible? The findings illustrate the importance of crisis communication in restoring consumers’ confidence in organizations.

Product Specifications
SKU :COC78820
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08
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