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The impact of personalization on customer satisfaction

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This research was conducted in order to obtain an answer to the problem statement which was formulated as follows: ‘What is the impact of personalization options on customer satisfaction and the supply chain for a manufacturer of fashion clothing?'' In order to be able to answer this question an extensive literature review has been done on the fields of customer satisfaction, mass customization, personalization options and the combination of these. Furthermore some informal interviews were held with experienced men in the field of cut-to- bone suits. According to this primary research a number of factors were defined which determine customer satisfaction in the field of men''s fashion and personalization. These factors were price, waiting time, service, number of differentiation options offered and uniqueness. All factors were divided in three levels.

Product Specifications
SKU :COC71121
AuthorElvier Kleijnen
LanguageEnglish
BindingPaperback
Number of Pages84
Publishing Year2011-02-25T00:00:00.000
ISBN978-3844313949
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00