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The Impact of Selected factors on Effective Advertising


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book is an extract of the research that was carried out by the writer as the last fulfillment stage to being awarded a Masters degree in Business Administration at the open University of Tanzania. The research work was converted to a book purposely to widely share the results and well searched information with other researchers and scholars, business managers and students, as this could be the way of taking the subject ahead. This book, deeply covers the key advertising concepts, advertising framework and media choices, types of advertising and message development strategies. As for other research works, the book touches research analytical framework, design and data analysis method that was adopted. It is my anticipation that the book will be a relevant reference for different people in the advertising world. As a matter of confidentiality the company that was the main center of the research has been withheld.

Product Specifications
SKU :COC59240
AuthorPeter Lusama
Number of Pages112
Publishing Year07.04.2014
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00
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