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The influence of advertising on a tourist destination’s image


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

The growth of the tourism branch in the past several decades has led to an increase in touristic offers which made it more difficult for travelers to decide on a specific destination. The process of decision-making, in turn, is based on multiple factors in which image plays a significant role. Thus, the aim of this research is to identify factors that influence tourists’ perception and looks at the effects which can be achieved by advertising.

Product Specifications
SKU :COC75031
AuthorSimone Mayer
Number of Pages52
Publishing Year2014-10-24T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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