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The Influence of Culinary Satisfaction on Customer Loyalty

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description
 

The constant growth of the cruise industry requires shifting the focus from customer acquisition to customer retention. Therefore, it is necessary to define factors that are crucial for customer retention. As food consumption is a precondition and a principal component of our daily life, the study intends to examine whether catering aboard of cruise ships is a factor that determines the level of satisfaction and as a result influences the loyalty behavior of cruise passengers. For this purpose, the role of catering during holidays is defined and online consumer reviews as a form of electronic word-of-mouth are analyzed regarding onboard catering assessment and the recommendation intention of German cruise passengers. As a result, the study reveals that catering is a critical success factor for a cruise as being a necessary precondition for activities that form the holiday experience. Thus the absence of appropriate catering leads to a general dissatisfied attitude of the cruise passenger while excellent catering has only little influence on the positive evaluation of the journey.

Product Specifications
SKU :COC12921
AuthorStefanie Gattermann
LanguageEnglish
BindingPaperback
Number of Pages88
Publishing Year2010-09-11T00:00:00.000
ISBN978-3639306453
Edition1st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-22 00:00:00
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