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The Internet use by the Luxury industry


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn''t permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry''s demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury''s specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception.

Product Specifications
SKU :COC22751
AuthorCharlotte LARBANET and Benjamin LIGIER
Number of Pages92
Publishing Year2010-12-08T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00