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The Key of Reputation

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

In today's global market, where a products' lifetime decreased, a companies key for success is; providing benefit from non- material assets, which can be defined as corporate reputation. This concept, creating competitive advantage, being inimitable, limits the mobility of rivals. Reputation as a value, results in perception of trust, honesty and responsibility for the consumers, investors, employees, suppliers and media. These factors necessitates the management of corporate reputation. This work, analyzing the dimensions of corporate reputation, facts and figures about corporate identity, company culture and image with respect to brand loyalty. The perception of reputation in Turkish telecommunication sector is investigated, using the models of reputation quotient.

Product Specifications
SKU :COC61976
AuthorG. Banu Dayanç K?yat
LanguageEnglish
BindingPaperback
Number of Pages256
Publishing Year15.07.2014
ISBN9783659545870
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00