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The Long Street Travel Centre on the way to South Africa 2010


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The purpose of the report is to provide The Long Street Travel Centre with a marketing strategy that includes recommendations on what products The Long Street Travel Centre should offer during the FIFA World Cup Football 2010. The Long Street Travel Centre is a travel centre that specialises in over-land tours, safari''s and adventure activities in Southern Africa. Research has been conducted on what South Africa and especially Cape Town has been doing in order to deliver a well organized and great World Cup Football. As well, market research has been conducted on what people are expected to visit during the event; including the amount of people, where people will stay and most importantly, what they are interested in; with main focus on what products people would like to support a football team with. Furthermore, previous World Cup products have been analyzed as well as the unique circumstances of South Africa and Cape Town. By combining all these aspects, a marketing strategy including World Cup products recommendations has been developed.

Product Specifications
SKU :COC37261
AuthorMike Heijstek
Number of Pages184
Publishing Year1/25/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00
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