Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

The Missing Dimension in International Marketing Strategy

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 5,886

Availability: In stock

 
  • Product Description
 

This book deals with the intricacies of international marketing and covers other unique topics not normally covered in international marketing but which are now a necessity because of the complexity of the modern market place. The book also aims to:- § Bring the reality of the critical importance of international marketing in nation building and international business excellence. The book also discusses the new and increasingly important topic of national branding. Nations and MNCs have realized that without national branding countries cannot realize international business excellence. § Give international marketing strategists and practitioners, researchers and college/university students new ideas on strategic marketing at international level. § The strategically important issues of strategic planning, TQM, corruption, ethics, corporate governance, export plans, social responsibility and innovation are also covered comprehensively as well as the effects of forged and fake degree holders on TQM.

Product Specifications
SKU :COC23231
AuthorFaustino Taderera
LanguageEnglish
BindingPaperback
Number of Pages244
Publishing Year5/26/2010
ISBN978-3838363752
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00