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The partial industrialisation of tourism


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The various positions a business can take in relation to tourism markets and industries can best be viewed on a continuum. At one end can be found organisations for which almost all of their business activity can be considered tourism related such as travel agencies, tour operators and airlines. While these organisations are the most obvious kinds of enterprises supplying goods and services to tourists they are not the most numerous. More common are the ''marginal tourism firms'' located at the other end of the continuum whose involvement in tourism is far more ambiguous because their markets comprise members of the public at large, non-tourists and tourists, therefore tourists form only one part of their business activity. This book explores the business strategies of these marginal tourism firms and their reasons for getting into or remaining outside the business of tourism.

Product Specifications
SKU :COC32233
AuthorTracey Firth
Number of Pages268
Publishing Year9/14/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00