Aluminium Extruded products are one of the semi fabricated and value added product since last many decades. The growth and consumption pattern are influenced by Western countries. The customers are not very aware of the advantages of aluminium extrusion usages. The various problems are recognised in respect to production and marketing and the study enables to reduce the cost of production to make the producers compete globally. The problems faced in terms of technology, Cost, Quality, Product and New Application areas are diagnosed, analysed in global scene and the action plan strategically for improving performance in respect to Technological improvement, cost reduction, quality and new product development. The study strategically suggests for cost reduction in production and improves overall performance in respect to quality and new product development in the global market with a quantum leap.