Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

The Relationship Between Cross-Media Usage and Brand Recall

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 2,675

Availability: In stock

 
  • Product Description
 

The involvement of new media in advertising causes media campaigns to move further away from appealing the masses and to take a much more individualistic approach to mediated communication. Because of this, employing a cross-media approach allows a more effective distribution of content, mixing the advantages of online and interactive media with the benefits of print. This study investigates the effectiveness of advertising using a cross-media approach and tests whether the level of involvement is higher for tablet or print advertisements. The findings and analyses derived from this study should be helpful to Communication and Marketing professionals targeting specialized audiences with innovative mediums and integrated marketing campaigns.

Product Specifications
SKU :COC64640
AuthorGabriela Sosa Lamarche
LanguageEnglish
BindingPaperback
Number of Pages60
Publishing Year2013-08-12T00:00:00.000
ISBN9783659436987
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00