The Relationships in the B2B under e-Marketing Orientation

The Relationships in the B2B under e-Marketing Orientation


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The book defines the phenomenon of globalization, defining the changes that have occurred to firms because of globalization and notes that it is an inevitable process which must involve all businesses if they want to survive indicating how globalization affects business. It also sets out the opportunities that arise for companies because of globalization, including the major one, e-commerce. At this point it refers to strategies that can redefine the company in order to join a global environment and to gain a competitive advantage. It explains the benefits resulting from those strategies in e-commerce which focus on supply chain and B2B relationships and the barriers that restrict the growth of e-commerce. Also, tries to identify the interpretation of terms related to e-commerce. It explains the changes taking place in business practices and the benefits arising from the integration of the company in e-commerce and it refers the three broad market structures of e-business.

Product Specifications
SKU :COC55061
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08
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