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The role of Awareness and Familiarity with a destination of Montenegro


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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Rs. 3,718

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  • Product Description

As a fairly young and new tourist destination Montenegro has not been the subject of much research recently. The goal was to provide the understanding of tourist destination in regards to its main constructs such as destination image, awareness and familiarity. Additionally, the aim was also to illustrate the tourist destination of Montenegro. The findings suggest that there is an unquestionable relationship among the above mentioned concepts. The experiment uses inhabitants of the city/region of Salzburg (Austria). Consequently, the findings indicate that destination familiarity influences the respondents’ destination image and interest in the destination of Montenegro in a more profound way than what destination awareness does. This study is valuable for any destination which indents to increase the tourist arrival volume, as it shows how destination familiarity and awareness have different impacts on travelers’ perceptions and represents a valuable tool for destinations to create a successful marketing or advertising strategy.

Product Specifications
SKU :COC75040
AuthorAleksandar Radovanovic
Number of Pages100
Publishing Year2014-09-03T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00