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The role of innovations in the market for consumer packaging


Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Increasing changes in the market for consumer goods, fiercely competitive retail environments and the recent financial crisis leave organizations with a limited set of competitive weapons to enhance market share. The survival of an organization today largely depends on its innovative strength and its ability to constantly change and adapt to market demands. Innovative packaging is therefore a very effective marketing tool giving organizations a competitive edge in the market for consumer goods. The Author, Ngwi Sama provides a detailed overview of the consumer packaging market examining major trends and drivers of the industry. The power of innovative packaging in is also analyzed by the author quoting examples from the market. Using quantitative research methods the market for shaped aerosol cans is analyzed. The research findings reaffirm the importance of innovation in consumer packaging while shedding light on the market potential of shaped aerosols in the market for personal care and household products in Europe. This book is aimed especially at companies in the fast moving consumer goods industry.

Product Specifications
SKU :COC26752
AuthorNgwi Sama
Number of Pages116
Publishing Year3/26/2010
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00