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The Role of Specialised Print Media in Influencing Gender Roles:


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

While developing countries struggle to overcome social, economic and political problems, the role played by specialized media continues to provoke huge interest. The role of specialized media in women empowerment needs to be investigated. The study investigated the portrayal of women in Kenyan magazines, and the influence it has on their choice of gender roles. The objectives for the research were: To establish whether reading certain magazines influence shifting gender roles among Kenyan women, to analyze the attitude of the modern woman on gender roles due to media exposure, to examine the role of media in offering gender education to the modern woman to re-define herself in context. The study revealed that there is a relationship between the behaviour of a modern woman and the specialized media as it empowers her to participate in all sectors of development. The study is important as it yields information on the direct link between access to magazines and empowerment rate among women. The study recommends that specialized media be made available to all women irrespective of their social class or residence to enable them acquire knowledge and skills imparted through the media.

Product Specifications
SKU :COC51485
AuthorWinnie Ndeta Otsiulah
Number of Pages92
Publishing Year2012-05-16T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00